Progress in Business Innovation & Technology Management

Volume 2, Number 2, July 2012


Title
Product cost management of One Tambon One Product

ABSTRACT

In this study. The objective is to study the general administrative costs of the product in One Tambon One Product (OTOP). And to study the issue in depth and to the cost accounting of the communities in the area of Nakhon Pathom province. The results showed that most respondents were male and female graduates in bachelor degree. Experience working in 1-5 years comment about the cost of the product. One Tambon One Product project in Nakhon Pathom, at a high level. But the knowledge of cost accounting in the enterprise community in moderate. This suggests that respondents are interested in the cost of the product, but do not know as much as they should in a matter of cost. Therefore, the agency should have trained about costing more to strengthen understanding with the cost accounting to performance increase.

Keywords: Cost Management, Product, one Tambon one product

Authors
Kannikar Namwong
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Title
Trimestral Scheme of the Regular Graduate Programs Implemented in an Institution of Higher Learning

ABSTRACT

The trimester based academic system is designed to provide greater flexibility in course offerings and availability. Furthermore, the system is believed to help students focus better in their subjects while at the same time enhancing their level of comprehension. This study examined the outcomes of the implementation of the trimestral scheme of the regular graduate programs offered by a higher educational institution as evaluated by the students (both currently enrolled and alumni) and the professors. The core components of the scheme being evaluated were: time frame, course achievement and content and financial concerns. In terms of the effectiveness of the scheme when measured according to the three factors, the currently enrolled students and professors found the program to be effective, but for the former students and alumni, the program was perceived to be less effective. As to the problems encountered, except for the professors, the students as well as the alumni opined that they encountered serious problems in the course of pursuing their studies under the trimestral schedule.

Keywords: Trimestral Scheme, Regular Graduate Programs, Time Frame, Course Achievement and Content, Financial Concerns

Authors
Maria Victoria U Sy
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Title
Impact of Customer Satisfaction and Brand Image on Brand Loyalty

ABSTRACT

The study is going to analyze the impact of customer satisfaction and brand image on brand loyalty. The impact has been seen by the data obtained from the consumers of Gujranwala, Pakistan. Questionnaire survey was conducted to obtain data from randomly selected University of the Punjab, Gift University, Indus Industries and local society consumers. A sample of about 200 respondents was obtained in a period of one month and their responses were further tested on SPSS software by applying different statistical techniques. Results concluded that the customer satisfaction and brand image both have a significant positive impact on the brand loyalty. Study revealed that the impact of brand image on brand loyalty was greater than the impact of customer satisfaction. Furthermore, this research elaborates that the customers can be made loyal to the brand by providing satisfaction through better quality services and communicating and developing a good brand image through accurate positioning. Practical implications, research limitations and the future study directions also have been given in this paper.

Keywords: Customer Satisfaction, Brand Image, Brand Loyalty

Authors
Muhammad Mudasar Ghafoor
Hafiz Kashif Iqbal
Usman Tariq
Faizan Murtaza
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Title
Market Orientation and Performance of PSO

ABSTRACT

Market orientation and its effectiveness in improving the organizational performance has anecdotal evidence in the context of private and profit oriented sector of the world. By replicating the MARKOR scale the present study attempted to analyze market orientation and its sub constructs in the context of Public Sector organizations (PSO) of Pakistan.  This study by using a random sample of profit oriented PSO of Pakistan analyzed the relationship of market orientation with performance by using SEM and Cluster analysis. Results are indicative to the fact that market orientation is there in the context of PSO but the relationship between market orientation and its underlying three activities i.e. intelligence generation, dissemination and responsiveness with performance of the PSO are equivocal.

Keywords: Market Orientation, Public Sector Organization, Performance, Cluster Analysis, SEM

Authors
Mudassir Farooqi
Ahmed Faisal Sadiqui
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