Progress in Business Innovation & Technology Management

Volume 2, Number 1, March 2012


Title
Travel Cost Analysis of the Consumers’ Recreation Demand in Festival

ABSTRACT

Experiential marketing that allows visitors to fully participate and appreciate festival activities con be coupled with strategies of market segmentation, which is of great benefit to industrial and cultural activities. In this study, we used factor analysis method to understand the perception factor of visitors participate the Sweet Taiwan Year Festival in Tainan country of Taiwan. And segmented festival market by cluster analysis based on delineated experiential perception factors. The empirical result of this study shows that experiential perception clusters and the visitor type have become the most important factors in influencing the experiential value, the relation quality and the relation outcome.

Keywords: Experiential Marketing, Travel Cost Model, Market Segmentation, Recreation Demand

Authors
Chih-Cheng Chen
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Title
Analysis of Resource-based and Market-based on the Production of Organic Food Products in Indonesia

ABSTRACT

The purposed of this research was  obtained empirical evidences and found the intelligibility of the phenomenon of the effec of the increase production implementation to service quality of organic food products . The research was conducted at four location that are Jakarta, West Java, Jogjakarta and Banten with 80 sample. The research methods  used  descriptive and verification method. The independent variables were core resource , critical resource, and market based, as intervening variable and dependent variable was customer value and customer satisfaction. Path analysis was used to examine the models and hypothesis.The result of this research showed  that core resource, critical resource and market based  significantly affected on customer value and customer satisfaction and Its implementation significantly affected on customer loyalty.

Keywords: Organic Product, Critical Resource, Core Resource, Customer Value, Customer Satisfaction

Authors
Hasnelly
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Title
Reinforcement learning combined with radial basis function neural network ro solve job-shop scheduling probelm

ABSTRACT

To complete jobs/tasks within their designated time periods, manufacturing companies utilize multiple machines. Job-shop scheduling is a critical element in job/task completion. This schedule consists of a sequence of doing consecutive jobs in a minimum amount of time. In addition, any conflict between the raw materials used in each job and its resource pool are to be avoided. This research applied the Reinforcement Learning (RL) method which is implemented in Temporal Difference Learning (TDL). Furthermore, the TDL focused on the Gradient-Descent method in which the Radial Basis Function Neural Network served as the approximation function. The input of this research was an initial critical path with no conflict-free schedule. Using the above methods, the conflict(s) could be eliminated gradually. Thus, the flexible job-shop scheduling can readily be made by any manufacturing company. Language used for this research is the Borland Delphi 7.0. All object structure and methods are made as easy as possible so that it can be implemented on the same problem with different application.

Keywords: Machine, Industry, Job-shop scheduling, Reinforcement learning, Radial basis function neural network

Authors
Kuswara Setiawan
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Title
The casual model of CEOs leadership style on subordinates work autonomy in Taiwanese securities investment trust companies

ABSTRACT

Attracting and retaining professionals are critical issues for organizational efficacy in knowledge-intensive companies. Organizational efficacy is closely connected to appropriate application of leadership. Hence, the leaders of Taiwanese securities investment trust companies must recognize the significance of leadership. Effective leaders are those who can align control and freedom to empower subordinates. However, initiating structure has remained in high-power-distance culture of Taiwan, even in the empowerment process. Therefore, the leaders of Taiwanese securities investment companies might adjust leadership style for organizational efficacy.

Keywords: CEO, leadership style, professional, and work autonomy

Authors
Ming-Hsun Wu
Jeeyun Yoon
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